Soils Sustain Life -- Soil Science Society of America

Soils sustain life on earth. Soils play a critical role in food production, environmental, and water management issues. This video features ...

Soil Science Society of America: The Story of Soil and Dig It Exhibit Preview

In response to growing concerns about the condition of some of the world's soils, the Soil Science Society of America has launched a series of ...



New Awareness Campaign Encourages People To Think Differently About Soil

Madison, WI (PRWEB) November 07, 2011

Did you know that soil – yes, that ground beneath your feet – has a story to tell? In response to growing concerns about the condition of some of the world’s soils, the Soil Science Society of America (SSSA) has launched a campaign called “The Story of Soil.”

The Story of Soil campaign features a series of three Public Service Announcements (PSAs) in conjunction with the organization’s 75th Anniversary this year. The campaign is designed to educate the general public about the importance of healthy soils as well as introduce them to the soil science profession.

“Soil is a very complex ecosystem that supports life and is often associated with food production,” said SSSA President Charles Rice, Kansas State University. “However, with environmental news coverage revolving around concerns like climate change, water and air pollution, people often don’t give our soils a second thought.

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New Awareness Campaign Encourages People To Think Differently About Soil
Did you know that soil – yes, that ground beneath your feet – has a story to tell? In response to growing concerns about the condition of some of the world's soils, the Soil Science Society of America (SSSA) has launched a campaign called “The Story of ...

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Comments

SciCom Robot says:
RT @ RT @: A Case Study In Science Communication: The “I Heart Soils” Campaign


SciCom Robot says:
RT @ A Case Study In Science Communication: The “I Heart Soils” Campaign


Amanda says:
RT @: A Case Study In Science Communication: The “I Heart Soils” Campaign




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